• Ruth Gibson

  • Theme:Transport, Behaviour and Society
  • Project:The role of epistemic emotions in the adoption of new transportation technologies (e.g., e-bikes)
  • Supervisor: Malgorzata Gosia ,Lorraine Whitmarsh
  • The Gorgon's Head - Bath University Logo
Photo of Ruth Gibson

Bio

Ruth graduated from the University of Bath in 2020 with a BSc in psychology. She then went on to work as a graduate teaching assistant in psychology at the University of Gloucestershire while completing her Masters degree. Her MSc by research used a systematic review to understand the social status signals of pro-environmental behaviour. Ruth is excited to apply her knowledge of social and environmental psychology to understanding the role of emotions in public acceptance of transport projects.

FunFacts

  • I grew up on the Isle of Wight.
  • I read over 50 books last year.
  • My summer job as a teenager involved dressing up as a t-rex.

The role of epistemic emotions in the adoption of new transportation technologies (e.g., e-bikes)

Transitioning to a sustainable transport system is going to require substantial changes to infrastructure. Effective delivery of such transport projects is often contingent on gaining and sustaining public support. Evidence from other sectors suggests that the emotions people experience are important to understanding public. However, this area has been neglected in the transport sector, with little research considering how emotions might influence public acceptance. Better understanding these emotions can allow stakeholders to respond to public concerns in a more effective way, ensuring success of sustainable transport projects.

Ruth’s research will be focused on understanding emotional experienced in response to sustainable transport infrastructure projects. She will consider the types of emotions that these projects may elicit, how emotions relate to acceptance of transport projects and whether emotions relate to engagement with the project. Additionally, she will consider individual factors (e.g., trust, values) and project related factors (e.g., novelty, community involvement, transparency) that predict different emotions.

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